Search Engine Optimisation Liverpool

Organic SEO Services

Search engine optimisation is the process of making a website more accessible, more relevant and more visible to both users and search engines.

If you’ve had a website built you may have been sold promises of how it’s going to improve your business, you may have heard other peoples success stories of how the internet has took their business to another level. A few months later though, your site is live and you’ve not received any enquiries or orders and your left thinking why?

The bottom line though - if people can’t find your website then its not going to work for you, that’s where we come in.

These days if someone goes on the internet looking for a service or product 75% turn to Google to find it. That is why for any small, medium or large business to succeed on the internet, you site must appear on Google for the product or service you offer. This doesn’t happen overnight and without SEO it usually doesn’t happen at all. We’ll break down for you as simply as possible the 3 steps to help your site succeed;

Market Research

First to know what we are going to target we will do research on your industry, your competitors and your potential clients. This is to get the best understanding of exactly what people are looking for and what keywords will bring the best targeted traffic to your site.

Onsite SEO – Optomising Your Site

This is where the bulk of the work is done. We will analyze everything on your site and look at how we can make it friendlier to search engines. We will write unique titles and descriptions on every page, we will look at improving the content, the navigation, the link structure. We will add new pages to target more phrases if necessary. We will add sitemaps and tracking code to give us in depth reports on exactly who is on your site and how they got there. This can be a lengthy process but is key to your sites success.

Offsite SEO – Link Building, Backlinks

This is where we make the site more visible and look more popular to Google. Every time Google crawls the internet and sees a link pointing towards your site, it counts it as a back link. The more of these backlinks you have the more popular you appear. If these links are off pages Google classes as relevant or off pages that have a lot of backlinks then the weight they pass to your site is a lot bigger. This is an ongoing process which is vital to your site moving up the ranking and staying there.

If you feel you could benefit from a professionally implemented Search Engine Optimisation (SEO) strategy then contact one of our sales team to find out more about how we can help your site work for you.

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